Best Ideas This Week 🗃️: AMEX, Dogs, Eggs...

👇3 Ads. 3 Content Ideas. 2 Vintage Ads. 1 Tutorial👇

Best Ads This Week:

True Classic:

This is the perfect example of selling the outcome.

❌ These T-shirts are soft and comfortable

✅ This t-shirt helps me to hide my belly. Everyone asks me if I am on a diet. Which I'm not. I really love its fit.

See the difference?

Sell “what they want to hear”

WATCH THE FULL AD HERE.

Tummydrops:

Sticky notes are such a great way to grab your audience's attention 👀!

Why sticky notes work:

✅ Makes viewers curious

✅ Increase view time

✅ Simple- A no-brainer offer

WATCH THE FULL AD HERE.

PetLab Co:

Listicles ARE NOT DEAD ☠️

Some of the BEST ads are listicles

And works the best for the top of the funnel.

WATCH THE FULL AD HERE.

Best Content Ideas This Week:

Remember Well:

To be honest this is more of an Ad.

But it's not...

“The best ads ask no one to buy.” - Claude C. Hopkins, Scientific Advertising.

Anyway, if you want the perfect example of emotional storytelling, here it is:

@gmoraiszz

This is perhaps the most genius idea of the week. GREAT hook + smooth transitions = BOOM!

@fbajayden:

This is the most viral reel of this week (in the coaching industry). Every sentence/slide has the purpose of keeping you watching. So it’s worth taking a look (at least twice).

Best Vintage Ads This Week (4th of July edition):

American Express - 1981:

One of the last AMEX ads made by Ogilvy.

Aside from the patriotism inside, this is the beginning of financial card incentives.

I don’t think there were points or cash-back rewards yet in 1981.

So, this program aims at some of the loyalty goals of shopping, gifts, points, and cash-back that are now ubiquitous with our credit cards.

McDonald’s - 1970s:

All I’m gonna say…

The most American Ad ever:

3 Ways to Call the Prospect to Action:

1. Justify the price.

• Would you trade a pizza for these money-making secrets?

  If you act now, you get everything you see on this page for the price of a medium pizza – just $14.97! You won’t find a better deal around. So take out your credit card and click the buy now button to get started...

• You can’t afford to NOT get this hurricane preparation book today.

  Just imagine what would happen if a hurricane hit before you were ready. Imagine not having the necessary food and water or the access to medical help in the event of an emergency. This book is just $9.99 – and it’s a small price to pay for peace of mind. Click here now to download this life- saving information...

• You get the complete “Make Money at Home” DVD set for the low price of $27.

  Think of it: If you use just one strategy from this course you can easily recoup your investment and start putting a profit in your pocket. So take out your credit card now and click the “buy now” button below to get started...2. How to _____ in Just _____!

2. Use the “do you agree?” close and call to action.

• Do you agree that this course is your ticket to learning how to blog for a living? And do you agree that you can’t beat the price? Then take out your credit card and click here to get started now...

• Do you agree that the sooner you sell your home, the better? Do you agree that the more money you make on the deal, the happier you’ll feel? And do you agree that you want the whole transaction to be quick, easy and painless? If so, then click here to order your package now, because this is the book you’ve been searching for!

• Do you agree that you’d look better on the beach this summer if you had ripped abs? Do you agree that you’d like to see the same sort of results I’ve shown you in the video above? If so, here’s your chance – take out your credit card and click here to get started right now...

3. The “just say maybe” call to action.

• You don’t have to say yes today. All you have to say is “maybe” – then click here to take advantage of your 30 day free trial. It’s completely risk free, so join now...

• You don’t have to say yes today. All you have to say is “maybe” – and that’s because this is a complete risk free offer. You have so much to gain – more traffic, more customers, more sales – and absolutely nothing to lose. So click here to get started right now...

• This is a completely risk free offer. And that means you don’t have to say yes today – all you have to do is say “maybe,” and I’ll give you a full 60 days to examine these money-making strategies in detail. You have nothing to lose, so take out your credit card and click here to claim your copy...