Best Ideas This Week 🗃️: Kylie gender, Taylor missed, Bey once upon a time...

Yoo!

Mario here.

First of all, thanks to all of you who have subscribed.

Let’s get to the good stuff.

Hope you enjoy it!

Best Ads This Week:

Tokyo, Japan.

Japan has something that no other country has.

If you have ever been there, you will understand me.

History fact:

Japan practiced an isolationist policy called Sakoku for 265 years. 

They largely cut off the outside world resulting in a unique culture.

And its tourist slogan encapsulates it to perfection:

“Old meets new”

And that brings me to the following Ads:

Headway.

Everything from the headline is crafted to perfection:

And their ads are not falling behind:

It's good to see that Apps like Headspace are crushing it with this type of old advertorial headlines.

And those are just the tip of the iceberg.

If you want to dig deeper, I leave you the link below:

Headway Ads.

Old Ads Worth Reading:

1970s UK BOAC Magazine Advert

1996 Just for Men Hair coloring Ad

1961 Parker 61 Fountain Pens

1964 Bell Telephone

Favorite Tweets Of This Week:

The Most Genius Idea This Week:

Alexander Wang Reel:

Ariana pequena, Kylie gender, Taylor missed, Bey once upon a time…

😂 I can’t with this 😂

Anyway, this idea was wild… and you can see why.

I admit it, I want to steal this idea.

Thought Of The Week:

The 3-star Michelin restaurant paradox.

Imagine booking 1 year in advance to dine at a 3-star Michelin restaurant in France.

Imagine that today is the day.

Your feet are tired because you spent all day at the Louvre Museum.

And all you ate all day was a croissant and a coffee.

So, you get ready, put on your best outfit, and get an Uber X...

Hey, the situation calls for it, you can't arrive in a Renault.

Anyway, you get your table.

The waiter offers you a glass of water and when the dishes get closer, your mouth starts drooling like a waterfall...

You know it's a 1-in-a-million experience.

Nothing can ruin this moment.

First course, 10/10.

But then you start to smell an unpleasant odor...

You don't know if it's the floor, or if it's the bathroom.

On top of that, you realize that your fork is not properly washed.

And when you complain about it to the waiter, he responds in a bad way.

Experience ruined.

The point is…

It doesn't matter if your product is perfect.

The experience and perception you create is just as important as the actual value of your product.

So when someone tells you that as a marketer you only sell people fluff...

Tell them: NO.

You add more value on what already has value but can't be perceived in the first instance.

Thanks for reading.

Mario.

P.S. Let me know what you thought of this first Newsletter by replying to this email.

What did you like, what would you change, what would you like to see?

I’m all ears.