Best Ideas This Week 🗃️: Toothpaste, Revolvers, Razors...

👇3 Ads. 3 Content Ideas. 2 Vintage Ads. 1 Tutorial👇

Best Ads This Week:

Jovial Razor:

The “PAS” framework is not dead. You are just not creative enough…

For context, PAS stands out for: Problem, Agitate, and Solution.

And Jodial really knows how to use it.

Problem: Shaving irritates your skin.

Agitate: Because most razors sucks.

Solution: Jovial razor makes sure you get a shave as smooth as butter while eliminating any chance of you getting skin irritation.

WATCH THE FULL AD HERE.

Hismile:

Whoever is behind these ads is a f*ucking genius!

It's all done on purpose.

And the hook is so weird that it's almost impossible to ignore.

(Heck I can guarantee that the pimple on the guy's nose is done on purpose).

Here’s the structure they’re using:

- Ugly hook.

- Before / After (real demonstration).

- Desired outcome: They are addressing one of the biggest pain points with their corrector. “Saying goodbye to yellow teeth and hello to white teeth” Now if we dive deeper… Not being able to talk and smile freely. Continuously being highly conscious of how we look which in turn leads to feelings of insecurity or embarrassment

- Offer

- How to use to get desired results

- A no-brainer offer

WATCH THE FULL AD HERE.

Explorer Cold Brew:

Ohhhhh definitely, that’s advertising 🚬

I really think that the coffee business is so underrated in the type of products that can be created.

And the approaches to sell it.

Best Content Ideas This Week:

Starter Story:

Nice hook + sweet transition + great editing.

Power.ai:

GREAT hook (using celebs) + showing step-by-step + great retention + good editing.

Vico Khang:

Stupid simple, but effective.

Best Vintage Ads This Week:

Tiparillo - 1967:

Fro context, they really didn't expect a serge of female customers, rather it was to make male cigar smokers feel more comfortable to smoke the product around women.

This time period was when the anti-cigarette smoking crowd was in full pushback, and small cigars were seen as a possible replacement.

Love it or hate it, the curiosity question headline seemed to work:

Smith & Wesson - 1988:

I’m not a gun expert but…

At that time it was believed that the more chunky the better the gun.

And this is a really creative dig at Ruger, one of their main competitors.

The grip on the burger gun is from a Ruger GP-100, which is known as a chunky overbuilt revolver, as you can see on this ad:

10 Headline Templates:

1. You Can _____ ... Even if _____!

• “You Can Lose Weight Fast... Even If You LOVE Going Out to Eat!”

• “You Too Can Change the Oil In Your Car... Even if You Don’t Know the Difference Between Lipstick and the Dipstick!”

• “You Can Have a Beautiful Wedding... Even if You’re on a Shoestring Budget!”

2. How to _____ in Just _____!

• “How to Safely and Easily Lose Five Pounds in Just Five Days!”

• “How to Get Rid of Your Dog’s Fleas in Just One Afternoon!”

• “How to Get Your Ex Back in Just Seven Days!”

3. Discover the Secret(s) of _____!

• “Discover the Secrets of a Millionaire Online Marketer!”

• “Discover the Secrets of Buying a New Car Without Paying Too Much!”

• “Discover the Secrets of Getting Your Historical Romance Book in Print!”

4. How a _____ quickly and easily _____!

• “How a Truck Driver Quickly and Easily Turned $892 into $289,598!”

• “How a Former Shy Kid Quickly and Easily Became the Most Popular Kid in School!”

• “How a Pack-a-Day Smoker Quickly and Easily Gave Up Cigarettes!”

5. What Every _____ Ought to Know About _____!

• “What Every Woman Ought to Know About Breast Cancer!”

• “What Every Golfer Ought to Know About His Gold Clubs!”

• “What Every Pre-Med Student Ought to Know About Getting Into Medical School!”

6. Do You Want _____?

• “Do You Want to Know the Secrets of Looking Ten Years Younger?”

• “Do You Want to Drop a Dress Size Before Summer?”

• “Do You Want Your Dog to Live a Long, Healthy and Happy Life?”

7. You, a _____?

• “You, a Famous Author?”

• You, an Olympic Athlete?”

• You, a Wealthy Entrepreneur?”

8. _____ Swears Under Oath: _____!

• “Average Student Who Aced the SAT Test Swears Under Oath: I Didn’t Cheat!”

• “Obscenely Wealthy Online Marketer Swears Under Oath: I Don’t Sell Porn!”

• “Blackjack Player Routinely Beats the Casino But Swears Under Oath: I Never Count Cards!”

9. Here’s How to Quickly and Easily _____!

• “Here’s How to Quickly and Easily

• “Here’s How to Quickly and Easily

• “Here’s How to Quickly and Easily Online!”

10. Who Else Wants to __________?

• “Who Else Wants to Grow Prize-Winning Watermelons?”

• “Who Else Wants to Cook Gourmet Meals That Surprise and Delight Your Friends?”

• “Who Else Wants to Travel to Paris on a Shoestring Budget?”